The Infinix Mobile company was established in 2013. The company is headquartered in Hong Kong. It has operating markets in Africa, the Middle East, and South Asia. Infinix was created with the vision of providing high-quality and stylishly designed cutting-edge technology with a focus on smart devices. This brand aims to meet the needs of users who seek stylish and feature-rich devices in an affordable range. If you are interested in knowing the Infinix Mobile Company History, then Phones Counter is just the right place for you.

Infinix Mobile Company History

If you’re an Infinix lover and keen to know about it, then this article is going to be a delight for you, as we have listed below some cool and interesting facts related to the Infinix Mobile Company History.

Foundation

Infinix was launched in 2013 by Transsion Holdings, a Chinese company that also owns other mobile brands like Tecno and Itel. Its headquarters are in Hong Kong.

2. Early Strategies

Initially, in 2013, Infinix launched its smartphone brand in Africa in partnership with MTN. Other markets include the Middle East and South Asia (e.g., Nigeria, Egypt, Pakistan)
The first E-commerce product, Infinix ZERO, was successfully launched in Nigeria.
Infinix also partnered with e-commerce platforms like Jumia (Africa) and Daraz (Asia) for online sales.
The company has consistently focused on innovative features like large battery capacities, high-resolution cameras, and smart designs. Infinix smartphones are planned to offer competitive specifications at affordable prices.

3. Product Lineup

Zero Series:

This is an Infinix flagship product, known for its premium features and design. It offers displays with enhanced brightness and a fast refresh rate. This series comes with big battery packs of 4500-500mAh and is supported by quick charging. It offers features like biometric protection for extra security, dual SIM support, large screen sizes(up to 6.78), dual and triple rear cameras, 6-12 GB RAM, and 128-256 GB inbuilt storage. Their premium phones are equipped with drop-resistant Corning Gorilla Glass, 3D curved displays, and Glass VC cooling systems. The most famous phones of this series are

Infinix Zero 40 5G

Infinix Zero 20

Infinix Zero 8i

Hot Series:

This Infinix series targets the budget-conscious consumers. These phones offer good performance at an affordable price. With these in hand, users can enjoy watching videos on large and high-quality displays with 5GB RAM and 256GB built in, play games easily, take stunning photos with multiple cameras, charge the phone quickly, and secure it with a fingerprint scanner. Moreover, some phones offer enhanced connectivity, up to 1TB memory cards, and options that enable you to store extra files and connect to others easily.

Hot 10

Hot 20

Hot 30

With the Hot 20 being particularly notable for its 5G connectivity.

Note Series:

This series features larger displays for multimedia consumption and productivity. It offers 5 G-ready devices with powerful processors and virtual RAM and features such as fast charging, biometric security, and more.. In addition, many models have enhanced camera setups for a better photography experience. They offer a 1TB memory card, Android, Bluetooth, and a large 4600- 5200mAh battery. Popular phones are

Infinix Note 10 Pro

Infinix Note 5 series

Smart series

The smart series features its custom XOS UI that operates on the Android OS. It offers many user-friendly widgets and customization alternatives. They come with a powerful AI Processor, with RAMs ranging from 3-8 GBs, 64-128 inbuilt memory, fast charging, high security with biometric fingerprint scanner, multiple camera options, different screen sizes and resolutions, and more.

Infinix Smart 7 series

Infinix Smart 8 series

Infinix Smart 9

Infinix Smart 9 HD

3. Key Milestones(2014-2023)

In 2014, Infinix launched the Hot Series, which is a budget-friendly smartphone series with 4G support.
The first Infinix Zero phone was also launched in 2014.
In 2015, Infinix introduced the ZERO and NOTE series, targeting mid-range users with AMOLED displays. These smartphones recorded high sales.
In 2016, Infinix expanded its market into Southeast Asia (majorly in Indonesia and Thailand) and introduced the Zero Series.
Same year, its Global expansion reached 30+ countries worldwide, including Africa, the Middle East, South East Asia, South Asia, and Latin America. The
The Youthful “S” series was also introduced in 2016 under the name of HOT S.
Infinix’s new flagship model ZERO 5 was globally introduced in Dubai in 2016 with GCC e-commerce giant Souq.com.
In 2018, Infinix’s global user base surpassed 10 million.
Same year, Infinix partnered with Google to launch the NOTE 5 Android One series, for which Infinix signed famous Nigerian music artist, Davido, as the brand ambassador.
Infinix ranked 26th among the TOP 100 most admired brands in AFRICA. The company opened its first concept store, “Infinix Park,” in Morocco. Smartphone S4 was launched, and S5 was announced the same year in 2018
Infinix was the top seller on Lazada during the 11.11/12.12 shopping festival in Indonesia in 2018.
In 2020, Infinix debuted 5 G-enabled devices (e.g., Infinix Zero 8) and integrated AI-driven features like battery optimization.
In 2021, Infinix launched the first 160W fast-charging concept phone. Infinix sponsored India Today’s ESPL.
In 2023, Infinix partnered with Google to pre-install Android Go Edition on entry-level models.

4. Recent Developments (2024–2025)

Recently, Infinix has launched foldable phones (Infinix Fold Pro) and eco-friendly devices using recycled materials.
Keeping pace with global smartphone trends, Infinix introduced 5G devices and models with high refresh rate displays.
Also, in recent years, the company has begun to focus on exploring eco-friendly packaging and production methods.

5. Challenges

Currently, the company is facing the following challenges to secure its place in the expanding market.

Competition from Xiaomi, Samsung, and Realme in price-sensitive markets.
Balancing affordability with quality control in manufacturing.

Conclusion

Infinix Mobile has become a popular name in the smartphone industry. It is particularly famous in emerging economies. The company is famous for its affordability and reliability. As of now, Infinix remains focused on expanding its products and making wonders with AI technology to enhance its market presence globally.