Xiaomi is a Chinese consumer electronics company known for its innovative approach and commitment to affordability. It was founded in 2010 by Lei Jun, a Chinese billionaire entrepreneur and computer engineer. It makes and invests in smartphones, mobile apps, laptops, home appliances, as well as services like music and video streaming. It has earned fame in the global electronics market due to its innovative affordability and design in multiple intelligent fields at the same time. Let’s talk about its success story and learn some interesting facts about the Xiaomi mobile company’s history.
Xiaomi Mobile Company History
As it continues to grow, Xiaomi remains dedicated to its vision of providing high-quality technology at affordable prices.
As famous as Xiaomi is, fans are always curious to learn about it. They ask questions like Who is the original founder of Xiaomi? What are Xiaomi’s most popular products? What makes it so popular? What has been its business strategy? How did it manage to expand its ecosystem? And much more. In this article, we are going to satisfy most of your curiosities!

Xiaomi Company Foundation
If you talk about the foundation, the Xiaomi mobile company’s history takes you back to the Hong Kong Stock Exchange in June 2018. This is where Xiami went public for the first time and raised a big big capital for its expansion.
- Founders: Xiaomi was founded by Lei Jun along with seven co-founders. It is headquartered in Beijing.
Xiaomi Innovations
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Smartphones
Xiaomi consistently ranks among the world’s top smartphone manufacturers. It released its first smartphone in 2011, and by 2014, it had the largest market share of smartphones sold in China, surpassing companies like Samsung.
- Xiaomi introduced its first smartphone, the Mi 1, in 2011. set the foundation for Xiaomi’s success.
- Mi 3, released in September 2013, featured an IPS LCD and Gorilla Glass
- The ceramic Mi 5 was released in 2015.
- It introduced the Mi Mix in 2016, showcasing its commitment to design and technology.
- The Mi CC9 was launched in 2019 with Super AMOLED, Corning Gorilla Glass 5
- It launched the Mi 9 in 2019, which emphasized advanced camera technology.
- Mi Pro was launched in 2020.
- The launch of the Xiaomi 12 series in 2022 highlighted advancements in camera capabilities and performance.
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Xiaomi AIoT
The AIoT(Artificial Intelligence of Things) ecosystem is one of the standout features of Xiaomi. It offers seamless connectivity. With the Mi Home app, you can control and monitor all your devices from one place. Whether it’s scheduling your smart kettle to boil water for your morning tea or remotely checking on your security cameras with Xiaomi AIoT, everything is just a tap away.
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User Engagement:
Xiaomi focuses on community feedback for product development, which creates a loyal user base. As it runs with the motto “Make friends with users and be the coolest company in the users’ hearts”. It uses various approaches to build engagement with customers, such as
- It has built an online community where users can interact and share their reviews and feedback about the products.
- It is active on social media, where it provides information about the upcoming and currently available products.
- It constantly engages its users through product launch events and technology challenges.
- It provides discounts on purchase loyalty points and perks to gain user trust and attention.
Below is a list of Xiaomi mobile company’s MAUs(Monthly Active Users) year by year
- In December 2020, the MAU of MIUI reached 396.3 million
- In December 2021 MAU of MIUI reached 242 million
- In December 2022, the MAU of MIUI reached 582.1 million
- In December 2023, the MAU of MIUI reached 641.2 million
- In June 2024, the MAU of MIUI reached 675.8 million
- In September 2024, the MAU of MIUI reached 685.8 million
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Ecosystem Development:
Xiaomi has consistently focused on enhancing the lives of its users by creating products that prioritize human-centered design and seamless connectivity.
Xiaomi has expanded as the best-selling brand in India and Southeast Asia, thus developing its own user-friendly ecosystem. It has successfully grown its global footprint and reached a broader audience.
Xiaomi Company Growth and Market Impact
Since setting foot in the market, Xiaomi has been evolving as a trend setter. Let’s have a look at its growth history.
- By 2014, Xiaomi became the largest smartphone manufacturer in China, challenging established brands like Apple and Samsung.
- In 2020, Xiaomi shipped 46.6 million smartphones globally.
- In 2020, the Mi 10 series sold more than 8 million units worldwide.
- In 2020, Xiaomi sold 140 million units of the Redmi Note series globally.
- In 2021, Xiaomi became the second-largest smartphone manufacturer globally, focusing on 5G technology and AI integration.
- In 2023, Xiaomi upgraded its strategy to “Human + Car Home” smart ecosystem, creating personal devices, smart home products, and cars.
- In 2024, Xiaomi captured the #2 spot in terms of monthly sell-through volume, even beating Apple.
- In 2024, Xiaomi achieved a record revenue of RMB 92.5 billion, marking a 30.5% year-over-year increase.
- In 2024, the company successfully entered over 100 countries, tailoring its approach to meet local demands.
- In August 2024, Xiaomi was included in the Fortune Global 500 list for the sixth year in a row.
Customer Reviews
Xiaomi products are present in more than 100 countries and regions around the world. We have taken a few reviews from a trusted e-commerce site ( i.e, Amazon).
- Build quality as good as flagship “big name phones” at a fraction of the price!!!! Battery life is excellent and charges super fast!!!-Will V.
- This is my third Xiaomi phone. I like the brand. The Note Pro 13 5G is fast and responsive, and most importantly, it works great with my mobile SIM. I even get 5G! The reception is very good. .-Jona.
- In fact, it is everything it promises; for the cost-benefit, the tablet has a large screen, good RAM, and storage, ideal for my objectives.-Isabel Hackmann
- This phone is really one of the best on the market in its price range and wayyyy beyond!!!-J. Vansickle
- It is a product of great quality. The sound is adequate, the battery life is satisfactory, the resolution is outstanding, and the camera works efficiently, without any freezing issues. The resolution is very good. –Villagomez González Benito Francisco
Frequently Asked Questions
We have jotted down the Xiaomi Mobile Company History for you and let you know of some very interesting facts. Now let’s answer some Frequently Asked Questions.
- Is Xiaomi owned by Samsung?
No, Xiaomi is not the same company as Samsung, nor owned by it.
- Which company brand is Xiaomi?
Xiaomi is a Chinese multinational corporation and technology company.
- What types of smartphones does Xiaomi offer?
Xiaomi offers the Mi Series, RedMi series, Poco Series, Black Shark Series, and MiMix series.
- What is MIUI?
MIUI is Xiaomi’s custom-created Operating system that runs Xiaomi smartphones and smart Devices.
- Are Xiaomi products reliable?
Social media Tech platforms like TechRadar, GSMArena, and Reddit clearly state that Xiaomi phones are one of the most reliable and high-performing phones.















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