Itel Mobile Company History

Itel is a budget-friendly Chinese mobile company founded in 2008. It provides the customers with technology and connectedness at fairly low rates. It has currently expanded in markets of more than 50 countries. With more than 1500 service centres. Itel phones are equipped with innovative and thoughtfully designed elements that enhance the user experience. Today at the Phones Counter, we are going to tell you about the Itel Mobile Company’s History.

Itel mobile was perceived and created by a group of visionaries who wanted to provide smartphone facilities to common people. They decided to bring technological advancements to the common man’s door that too at an affordable price range. Thus, itel came into the market with the motto of ‘Enjoy a Better Life’.

Early Years (2008-16)

The Itel company was established in 2008 as a sub-brand of Transsion Holdings. Initially, it targeted markets of Africa, South Asia, and the Middle East with its ultra-low-cost feature phones priced under $20. Itel introduced dual-SIM phones designed for multi-network usage in developing regions.
In 2013, itel collaborated with Airtel. telecommunications
In 2014, itel launched its first batch of VIP stores in Mali, Rwanda, and Nigeria
In 2015, itel company entered the Bangladesh market. It also became Africa’s 51st feature phone brand the same year.
In 2016, itel partnered with MTN, Airtel, and Orange for bundled network services it reached India and Vietnam. And in the same year, its Annual sales volume reached 50 million.

Expansion Era (2017-2020)

In 2017, itel expanded to 50+ countries, including Indonesia and Bangladesh. Same year, its annual sales volume reached 77 Million+ and it became Africa’s 25th most admired brand.
In 2018, itel expanded its market to Russia and the Philippines.
In 2019, itel entered the Pakistan Market.
In 2020, itel enterethe d Myanmar, Indonesia and Thailand markets.

Recent Innovations (2021-2024)

In 2021, itel launched its home stores in Kenya and Nigeria.
In 2022, itel became Africa’s 15th most admired brand.
In 2023-2024, itel collaborated with CloudMosa. This partnership led to the introduction of the Super Guru 4G, a 4G feature phone.
In 2024, itel revealed its new logo.

Current Status 2025:

Recently, itel has launched a number of products in the market, redefining long-lasting batteries, and the spectacular SUltra series, i.e, including the S25 and S25 Ultra. They also plan to introduce new smartphone models, such as the rumored S23+ with a curved screen. They are likely to continue investing in R&D to develop new and exciting features for their products. With this, it continues its journey of providing innovations in technology with affordability.

Itel Mobile Company History

Core Strategies

The core strategy of itel includes its affordability as compared to other competitors with the same features. Its Phones are 20-30% cheaper than competitors like Nokia and Samsung.
It offers Solar-charging phones for areas with unstable electricity.
Itel has a strong distribution network with 160,000+ retail points across Africa.
Itel has invested more than $ 10 million in making testing laboratories for manufacturing and testing their phones.
Itel has been running heavy campaigns to promote their brand from country to country.

Frequently Asked Questions

Now that you know about the Itel Mobile Company History. Let’s have a look at some frequently asked questions.

Which is the Parent Company of Itel?
- Transition Holdings is the parent company of itel.
What is the relationship between Itel and Tecno?
- Both these brands work under the label of Transition Holdings.
Which Itel phone has a 7000mAh battery?
- Itel P40 Plus
How do I know if my Itel is original?
- Dial *#06# to check if your Itel smartphone is genuine.
Is Itel Mobile Chinese?
- Yes, itel is a Chinese company.